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The enduring book : print culture in postwar America

Author: David Paul Nord; Joan Shelley Rubin; Michael Schudson
Publisher: Chapel Hill : Published in association with the American Antiquarian Society by the University of North Carolina Press, ©2009.
Series: History of the book in America, v. 5.
Edition/Format:   Print book : EnglishView all editions and formats

Addresses the economic, social, and cultural shifts affecting print culture from World War II onwards. This title demonstrates that the corporate consolidations of the last half-century have left  Read more...

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Genre/Form: History
Document Type: Book
All Authors / Contributors: David Paul Nord; Joan Shelley Rubin; Michael Schudson
ISBN: 9780807832851 0807832855
OCLC Number: 261174626
Description: xvi, 618 pages : illustrations ; 25 cm.
Contents: The enduring book in a multimedia age / Michael Schudson --
The organization of the book publishing industry / Beth Luey --
Book production technology since 1945 / Patrick Henry --
Markets and audiences / Linda M. Scott --
Selling the product / Laura J. Miller --
The right niche : consumer magazines and advertisers / David Abrahamson and Carol Polsgrove --
Wounded but not slain : the orderly retreat of the American newspaper / James L. Baughman --
Government censorship since 1945 / Donald A. Downs --
American copyright law since 1945 / Marshall Leaffer --
U.S. government publishing in the postwar era / David Paul Nord and John V. Richardson Jr. --
Building on the 1940s. Section I : A D-Day for American books in Europe : Overseas Editions, Inc., 1944-1945 / John B. Hench ; Section II : the American Book Publishers Council / Don Lacy and Robert W. Frase --
Editorial vision and the role of the independent publisher / Dan Simon and Tom McCarthy --
Literary culture, criticism, and bibliography. Section I : cultures of letters, cultures of criticism / David D. Hall ; Section II : the critical climate / Harvey Teres ; Section III : bibliography and the meaning of "text" / David D. Hall --
Magazines and the making of authors / Carol Polsgove --
The oppositional press / James P. Dunky --
The black press and radical print culture / Jane Rhodes --
Where the customer is king : the textbook in American culture / Jonathan Zimmerman --
Libraries, books, and the information age / Kenneth Cmiel --
Science books since 1945 / Bruce V. Lewenstein --
U.S. academic publishing in the digital age / John B. Thompson --
The perseverance of print-bound saints : Protestant book publishing / Paul C. Gutjahr --
Bilingual nation : Spanish-language books in the United States since the 1960s / Ilan Stavans --
The enduring reader / Joan Shelley Rubin --
Reading the language of the heart : the "big book" of Alcoholics Anonymous / Trysh Travis --
Books and the media : the Silent spring debate / Priscilla Coit Murphy --
The Chat-An-Hour Social and Cultural Club : African American women readers / Elizabeth Long --
Book collecting and the book as object / Robert DeMaria Jr. --
Valuing reading, writing, and books in a post-typographic world / David Reinking --
Reading the data on books, newspapers, and magazines : a statistical appendix / Laura J. Miller and David Paul Nord.
Series Title: History of the book in America, v. 5.
Responsibility: edited by David Paul Nord, Joan Shelley Rubin, and Michael Schudson.
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Editorial reviews

Publisher Synopsis

Certain to become required reading for anyone interested in books, book publishing, and/or print culture in postwar America. . . . This one's definitely a keeper." --"Publishing Research Quarterly"

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